What Bounce Rate to Set on a Traffic Campaign
What bounce rate to set on a traffic campaign, why zero percent is the obvious tell, and why GA4 reports back a different number than the one you configured.
SparkCliks·Website Traffic
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Bounce Rate Is Not a Ranking Factor: Why Still Track It
Bounce rate is not a ranking factor: search engines never see it. Here is what the metric really measures in GA4, and the three jobs it still does well.
SparkCliks·CTR & Click Signals
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