What Bounce Rate to Set on a Traffic Campaign
What bounce rate to set on a traffic campaign, why zero percent is the obvious tell, and why GA4 reports back a different number than the one you configured.
SparkCliks·Website Traffic
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#traffic campaign settings
Everything tagged traffic campaign settings.
#traffic campaign settings articles
Desktop, Mobile or Mixed: Picking a Device Split
How to choose a device split for a traffic campaign: measure your real desktop and mobile mix in GA4 and Search Console first, then mirror it, not guess it.
SparkCliks·Website Traffic
Visit Duration and Pages per Session: How to Set Them
How to pick visit duration and pages per session for a traffic campaign, with plausible ranges by site type and why matching an average is the tell.
SparkCliks·Website Traffic
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