What a Second Pageview Changes in Your Analytics
A single-page session has no second timestamp, so time on page cannot exist for it. What a second pageview makes measurable, and the arithmetic of the bias.
SparkCliks·CTR & Click Signals
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#single page session articles
Bounce Rate Is Not a Ranking Factor: Why Still Track It
Bounce rate is not a ranking factor: search engines never see it. Here is what the metric really measures in GA4, and the three jobs it still does well.
SparkCliks·CTR & Click Signals
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