Landing Page Primary Action: One Page, One Job
Competing buttons split intent and flatten results. Here is how to pick a landing page primary action from search intent, repeat it, and audit rivals.
SparkCliks·Search Experience
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#landing page audit articles
Pogo Sticking: What Visitors Do When a Page Fails
Pogo sticking is a searcher returning to the results to click a rival listing. What separates it from a bounce, what causes it, and how to audit it.
SparkCliks·Search Experience
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