What Bounce Rate to Set on a Traffic Campaign
What bounce rate to set on a traffic campaign, why zero percent is the obvious tell, and why GA4 reports back a different number than the one you configured.
SparkCliks·Website Traffic
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#engaged sessions
Everything tagged engaged sessions.
#engaged sessions articles
What a Second Pageview Changes in Your Analytics
A single-page session has no second timestamp, so time on page cannot exist for it. What a second pageview makes measurable, and the arithmetic of the bias.
SparkCliks·CTR & Click Signals
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