DIY SEO Reputation Management
Did you know that more than two-thirds of Google users go to a website on the first page of search results? Unfortunately, some website owners are unaware of this fact and are perplexed as to why their sites receive so little traffic.
While there are many SEO (search engine optimization) techniques you can use to improve your site’s search engine visibility, online reputation management is one of the most effective methods to date.
Why Is Online Reputation Management Important?
There’s no denying that in today’s digital age, discovering a brand’s positives and negatives is quick and easy. Online reputation management is critical because it increases the visibility of your brand in search results.
It’s also necessary because it allows you to stay on top of any “bad press,” such as negative reviews or anyone slandering your brand on social media or elsewhere online.
If your brand does not appear positively on the first page of search results, it will have a negative impact on your online reputation, leaving potential customers or site visitors with a negative impression of your company for a long time.
How to Improve Your Online Reputation
There are a few simple steps you can take to improve your online reputation:
Perform Basic On-Site SEO
To begin, basic search engine optimization techniques should be implemented on your website. That’s because any potential issues could detract from your brand’s positive image.
You can take the following steps:
- Ensuring all internal links work;
- Checking that all pages load quickly and correctly;
- You have valid and relevant content;
- Tightening up your site security with valid SSL encryption.
Some visitors may complain online that your website isn’t working properly, and those complaints may appear on the first page of search engine results pages (SERPs) (search engine results pages).
Stay Active On Your Social Media Channels
For specific keywords and phrases, social networking content frequently appears on the first page of SERPs. Engage actively with your social media followers, and deal with/remove any negative content that may be indexed by Google.
Improve Your Reviews
When people search for your brand or the products and services you provide, reviews frequently appear on page one of the SERPs. If you have a lot of negative reviews, take steps to improve them, and identify and remove fake negative reviews.
Your DIY Online Reputation Management Secret Weapon by SparkCliks
Finally, all good reputation management SEO strategies should incorporate SparkCliks into their strategies. SparkCliks is a crowd-sourced method of getting real people to click or tap on relevant SERPs links to go to websites.
CTRs (click-through rates) and user engagement are two factors that search engines use to rank website links. If Google notices that one link receives more clicks or taps than another, it will prioritize showing the more popular link first.
Of course, Google has safeguards in place to prevent bots from causing “click fraud” (automated computer programs). The great thing about SparkCliks is that we only use real humans with high-quality IP addresses to give Google’s algorithms natural results.
Try SparkCliks for free with a $10 credit and see for yourself how higher CTRs lead to higher Google SERP rankings. SparkCliks can be used on any website, in any country, and in any language.
SparkCliks is a great tool to have in your arsenal for managing your online reputation. Use it in conjunction with other strategies to boost your brand’s visibility on Google.
Please Note: There are no guarantees in search engine optimization, ever. There are a variety of elements that might have an impact on search engine results. And, realistically, most websites should concentrate their efforts on standard SEO before considering non-traditional approaches such as SparkCliks. Every SEO campaign has the potential to be risky. Some strategies are unquestionably riskier than others. Because SparkCliks uses actual human clickers rather than mechanical or robotic clickers, we believe our service is significantly less dangerous. However, since Google’s algorithm is unclear and liable to change at any moment, there is a risk associated with this strategy, as with other SEO tactics. Please check our Buyer FAQs for more details.